|
The aim of a public-relations campaign is to help sway public opinion. In this case, a PR campaign would inform the public about the problem of SCA, and how early defibrillation can help. Your PR messages will include components of your mission statement and the goals decided upon by the task force.
Types of PR media include newspaper articles, interviews, and feature stories. These messages may appear in print, or on television, radio, or the Internet. Since these PR "spots" are not paidfor, the public may see them as more convincing and unbiased than an advertisement.
|
